We start with a thorough understanding of your market and target audience. Where do we get this information? From you! You know your industry, and we need your help to learn all about it so we can design effectively and create a site that encompasses your know-how expressed with our skills.
Granted, there are many designers who will be happy to compile documentation on your industry, for a substantial fee.
If you are Microsoft, or Amazon, or Toyota, this is an expected expense. Were we to research your industry intensively, we could come up with data that would add to your website design and SEO data, to make your site even more effective. As most people who need a website do not have an unlimited budget, we prefer to use information you can provide to keep your costs low. We can do an amazing job with info you provide.
On your request, we will gladly compile this data for a reasonable $25.00 per hour rate.
Our goal is to increase your sales without charging extra for 'products' you don't need. If your needs really will benefit from industry research; if you don't know your industry at all, or are completely lacking in useful information about your business and need assistance, we will suggest this product to you.
We love designing. We love the artistic aspect of every project, but we also take pleasure from taking a basic concept and building an idea into a functional finished product that our clients' adore and that exceeds their expectations.
In short, we feel joy when a job is well done.