Planning your Identity Design.

We start with a thorough understanding of your market and target audience. Where do we get this information? From you! You know your industry, and we need your help to learn all about it so we can design effectively and create an Identity Design that encompasses your know-how and has real-world impact on your industry. If you have a current logo and identity colors that you wish to use, these will be taken into consideration with updating your Identity.

This is the time we need to work most closely together, to create the most effective Identity for your business in a timely manner.

Color has multiple meanings and associations and must be chosen with care. Timely color choices with good contrast are quite necessary, but knowledge of Identity colors used by other companies offering similar services is equally important. Some industries share a similar color palette.

While you never want to copy your competition, caution must be used in straying too far from the expected color range. For example: a company offering plants or gardening services is expected to be represented by earth tones. Road Cone Orange or Candy Apple Red would really stand out from the competition, but neither would hardly be an effective choice unless well balanced with other colors as part of a palette. Consumers have some expectation of what colors are applicable in specific circumstances.

This is why having a skilled designer to assist in Identity Design is so important. You know what colors appeal to you, and we know color theory and understand underlying aspects to color usage that the layperson is unaware of. Working together, we can develop a unique palette that is business appropriate, is effective, and will enhance your company.

After developing your Identity Colors, we can then proceed to using these colors to create a cohesive design that unifies all of the elements of your business persona in a manner that is effective across a broad range of media. Proceed to this page for the developmental stage of Identity Design production.